Summary
Opened in April 2013 on Garosu-gil in Sinsa-dong, VB Diet Lab is an ideal diet studio that supports healthy weight management through the know-how gained from VB Program’s 10 years of product research and development.
Concept
VB Diet Lab is a body-styling space that offers a systematic program through scientific measurements, personalized consultations, and tailored training. It delivers a vibrant, youthful, and trend-conscious diet solution—breaking away from the typical dull and restrictive approach to dieting.
The VB Diet Lab/Café uses the VB logo to emphasize its connection with the VB Program, and applies a light Arita Sans typeface to visually and clearly express the slimming studio concept. At VB Café, customers can enjoy a healthy and enjoyable lifestyle through food and drinks made with natural ingredients and beneficial supplements recommended by VB.