Summary
The IOPE Homeplus Buksuwon store is IOPE’s second brand shop following the duty-free store. The store strongly expresses IOPE’s brand concept through its structure, colors, and materials, and conveys the technology and bioscience content of MIZIUM.
Concept
To create a space that showcases the brand world rather than simply selling products, we prominently featured IOPE’s signature colors in the eye-catching structure and flow of movement, and displayed photos of MIZIUM, bio videos, and bio products. Additionally, we installed advanced devices for skin diagnosis and a solution map to enhance the skin counseling function, and strengthened the laboratory concept by using fixtures and props.
