Every girl has, at least once, dreamed of a sweet fantasy—wandering through a grand European mansion in a lavish lace dress. Inspired by Marie Antoinette, history’s most extravagant queen, ETUDE HOUSE has opened its new Dongseong Road in Daegu, featuring an exterior modeled after Petit Trianon, the private retreat within the Palace of Versailles where she once resided.
Concept
The ETUDE HOUSE store on Dongseong Road in Daegu has transformed from the concept of a “girl’s home” to a space that brings the princess fantasy to life. Throughout the store, specially designed items inspired by princess style are playfully hidden, inviting visitors to explore and dream.
Unique zones like the Pink Zone, where a spectrum of ETUDE’s signature pinks comes together, and the Tiara Zone, where guests can try on tiaras, offer an immersive, hands-on princess experience. Signature display pieces—such as the Princess Big Mirror, Lipstick Chandelier, and Pumpkin Carriage—add a whimsical visual delight to the space.
