Summary
ETUDE hopes that pink dreams will blossom in the hearts of all girls, no matter where they grow up. In line with its core value of supporting girls in achieving their dreams, the 2014 ETUDE Christmas Collection donates a portion of its proceeds to Save the Children to help build schools for girls in Africa who have been denied access to education.
Concept
The graphic design of this collection features a tree-shaped box tied with a pink ribbon, applied prominently to the front of the packaging. This allows the product to serve as a ready-to-gift item without the need for additional wrapping. Vivid colors like pink, gold, and green enhance the festive mood, making the products suitable as decorative Christmas display pieces as well.
