Summary
We have redeveloped the website of Sulwhasoo, a brand committed to the holistic cultivation of beauty. The new site showcases carefully curated visuals and descriptions that reflect Sulwhasoo’s unique aesthetic.
Concept
Designed to go beyond merely introducing the brand and its products, the website intuitively communicates the beauty Sulwhasoo aspires to deliver, along with its history and philosophy. A flat design approach was used to highlight the brand’s identity and sensibility while ensuring ease of use. The user-friendly interface is optimized for both desktop and mobile environments, making it accessible to customers at home and abroad.
The site also features the brand’s digital assets — including Sulwhasoo videos, Sulwhasoo Magazine, and the Sulhwa Cultural Exhibition — which serve as extensions of the brand experience. Through these, customers can explore the distinct world of Sulwhasoo anytime, anywhere.
