ETUDE HOUSE shares the exciting news of spring in advance, while eagerly anticipating the arrival of warmer days.
Concept
The 6-color eye palette is designed with the imagery of a vibrant landscape filled with blooming flowers. As part of the 2015 spring collection, it features fantastical eye colors that have been loved for their fresh, new concept. Each product number uses cherry blossoms and roses as its color motif, and instead of generic floral patterns, the packaging showcases beautifully arranged flower compositions. The package design draws inspiration from scenes like rose vines blooming along a garden fence and the blue sky dotted with cherry blossoms viewed from below.
The weather may still be chilly, and your hands may reach for warm, thick clothing—but why not bring a touch of spring to your makeup pouch?
The white cotton blossoms feel soft and matte, radiating warmth like the May sun.
The Zero Sebum line delivers a matte finish by absorbing excess oil with its cotton-based ingredients. Its packaging is designed to reflect the clean, cushiony feel of cotton, with typography that highlights the key ingredient. The functional design is enhanced with a cute illustration, adding a playful touch to the overall look.
It’s quite fascinating how favorite colors change with the seasons. This spring, we aim to express a vibrant mood with bright, vivid shades.
Say goodbye to dark burgundy or nude-toned lipsticks—it’s time to coat your lips in lively color.
The container features refreshing, playful lip patterns, incorporating water droplets and heart motifs to make lip makeup more fun and engaging. The lipstick tip is also designed in the shape of a droplet, emphasizing its liquid-like consistency. The unique combination of package patterns and vivid colors adds an extra layer of excitement to the product.
