The Dreaming Swan Collection was designed in collaboration with Kerrie Hess, a renowned Australian fashion illustrator known for her work with prestigious fashion and beauty brands such as Chanel, Vogue, Lancôme, Harper’s Bazaar, and Louis Vuitton. Graceful, elegant elements—ballerinas, tutu skirts, pointe shoes, and ribbons—are captured through Kerrie Hess’s refined illustrations, infused with her signature Parisian sensibility. Her artwork conveys a woman’s romantic fascination with ballerinas in an elegant, uplifting way, aiming to elevate Etude’s brand image with a sophisticated take on youthful femininity.
Set against Kerrie Hess’s delicate, feminine illustrations, the packaging and containers are designed in soft mint, light purple, yellow, and playful combinations of these hues. The main color, apricot pink, evokes the warmth and charm of a ballerina. The Dreaming Swan Collection feels even more complete with small items—such as puffs, brushes, and pouches—designed in the style of tutu skirts. Like a fairytale for grown-ups, this ballerina-inspired collection is both lovely and refined.
