Summary
Fragrance plays a significant role in shaping a person’s image. That’s why choosing the right scent is essential to creating the impression you want.
What kind of fragrance do the stylish girls featured in SNS posts or magazine spreads wear? Etude Loving Days Fragrance Mist was born from that very curiosity.
Concept
This perfume mist embodies the “wannabe” image that many girls aspire to. The container design reflects the mood conveyed by the fragrance itself. The sensuous patterns decorating the bottle are inspired by the fashion, accessories, and styles favored by confident, attractive women—aligned with the concept of a “must-have item for charming girls.”
A witty phrase on the front of the container hints at the pleasant, uplifting feeling the mist offers. Meanwhile, the layered effect of the bold graphic pattern on the back and the playful typography on the front expresses Etude’s refined and vibrant spirit.
