Summary
The Silk Scarf Series, Etude’s signature hair care line, has been relaunched in an even stronger version. This new “smart” edition, dressed in bold black and hot pink, replaces the original soft and girlish design to deliver powerful care for damaged hair. It offers professional-grade treatment by enhancing the hair care functionality of the original Silk Scarf line.
Concept
While it retains the free-style typography and silk scarf knot motif of the original design, the new version presents a completely different, more powerful mood. Black—a color rarely used by Etude—is introduced to convey intensity, while high-chroma hot pink maintains the Etude identity and expresses the product’s rich, nourishing power. The unbounded free-style typography, flowing curve motif, and bold, refined scarf design (as opposed to the previous cute and feminine style) evoke a sense of confident professionalism.
