Summary
‘Mamonde’ is a brand that captures and expresses the story of flowers with the slogan ‘Inspired by Flower.’
For Mamonde, flowers are both a raw material and a source of inspiration. We explored a design that conveys the emotion of flowers to customers—not only through the product contents derived from flowers, but also through the packaging and containers.
Concept
The lid is designed with a curved shape inspired by gently falling flower petals, creating a feminine container design identity overall. Additionally, the container color varies by product line, with each color derived from the actual flowers used as key ingredients. Mamonde has applied its brand story—one that tells the tale of flowers—and reinforced its brand philosophy through an intuitive design renewal inspired by the shape and color of flowers.