Summary
In the May+June issue of Aritaum’s lookbook, while looking forward to the warm sunlight of summer, we curated a section filled with selected colors inspired by the energy and vitality of the season.
Concept
Aritaum’s own makeup chart, introduced in the previous issue, offers how-to guidelines for the lookbook’s main makeup looks, including Dolly Makeup, Backstage Makeup, and Aqua Makeup. To convey our brand identity, we created a product section featuring images that incorporate the mirror—Aritaum’s key design motif consistently showcased on the magazine’s first page. The “Message to People” page shares stories of the beauty Aritaum pursues, along with famous quotes on beauty. The brand story section in the May+June issue highlights the stories behind Mamonde, IOPE, and Vital Beauty.
