Summary
Launched in June 2016, the Zero Hair Line by innisfree is a hypoallergenic scalp care line formulated without silicone or sulfate-based surfactants. The line emphasizes “zero” on the front of the product to highlight the absence of unnecessary chemical ingredients. It currently includes a total of six products: two types of shampoo, two types of shampoo sets, a treatment, and a hydrating scalp ampoule.
Concept
Using “zero” as the key concept, the design is minimal, with no decorative graphic elements. Clean typography highlighting “0%” serves as the main design accent. Additionally, the layout at the bottom of the transparent bottle incorporates the product content itself as a visual element. The main colors—brown and ivory—are intended to convey the natural origin of the ingredients.
