Summary
In June 2016, innisfree launched a line of merchandise products affiliated with Jeju House, now available at both innisfree Jeju House and Alpha Dom City in Pangyo. The collection includes four types of handkerchiefs, two types of cube-shaped eco bags, one basic eco bag, two types of triangular pouches, and two umbrellas. Each item features graphic patterns inspired by the natural beauty of Jeju—green tea fields, the blue ocean, Jeju tangerines, and rape flower blossoms.
Concept
What makes these Jeju House merchandise items especially delightful are the hidden characters within the vibrant, nature-inspired patterns. A girl resting in a green tea field, dolphins playing in Jeju’s ocean, honey bees buzzing above rape flowers, and a girl hand-picking tangerines bring a whimsical charm that adds narrative depth to the visual appeal. To let the vivid colors and patterns stand out, each product is individually packaged in a simple gray wrapper.
