Espoir’s Moody Bloody Collection, released in October, explores sensual beauty through a wide spectrum of reds—from skin-tone red to crimson and plum. Under the theme “The Exhilarating Variation of Seductive Red,” the collection captures Espoir’s distinctive charm, with five bold lip colors at its core. Complementing items include a moisturizing Essence Cushion Foundation, satin-like Eye Shadow, Nail Polish, Mascaras, and Eau de Toilette.
Concept
Eschewing the conventional red-and-black contrast, the collection embraces sharp, modern English typography to amplify its intense mood. The standout lip colors are reflected in the packaging design, with deep red tones dominating the Cushion Foundation and Mascara containers for visual cohesion. Eye Shadow and Perfume cases are crafted in semi-transparent materials to evoke the dreamlike image of pale skin paired with dark lips. This mood extends to the limited edition Cushion case—pale white with striking red typography—making it a desirable collector’s piece.
