Summary
Released for the holiday season, the Espoir Fake Fur Collection features a romantic design that incorporates fur — a must-have material for trendy winter styling. The contrast between the soft, fur-inspired pink and the radiant holiday gold evokes both femininity and glamour, appealing to women’s emotions.
Concept
Every detail contributes to telling the brand story — from the façade featuring rhythmic sparkling patterns on transparent glass over the brand’s signature blue, to the soaring vertical space that extends over 6 meters to the ceiling. The open double complex creates a dramatic visual impact while maximizing spatial efficiency. Iconic large-scale objects, such as the BB Cushion and Two-tone Lip Bar, along with holographic elements, enhance the immersive experience. Customers can engage with “Sparkling Beauty” through AR (augmented reality) and a variety of digital media formats designed especially for the millennial generation.