Summary
The Green Christmas Limited Edition, released in November 2016, was designed with a DIY-kit concept centered around Santa Claus, Christmas tree, and Rudolf themes. Each product includes a DIY diagram, allowing customers to assemble the three-dimensional objects themselves. All Christmas campaign visuals, promotional items, and limited-edition products follow a unified tone and theme.
Concept
To evoke the experience of piecing together a kit, the illustrations are simplified using flat lines and shapes, with each motif connected by guiding lines that let customers envision the completed figure before assembly. The promotional item, the “DIY Music Kit,” also follows the same concept, form, and color palette to ensure a cohesive collection.
The three motifs—Santa Claus, Christmas tree, and Rudolf—are depicted with simple, flat shapes in classic holiday colors of red, green, and ivory, with gold accents adding a festive finishing touch.
