Summary
In celebration of the Year of the Dog in 2018, Innisfree launched a collaboration with Snoopy, the beloved puppy character. Uplifting New Year messages such as “Love more,” “Laugh a lot,” and “Dream big” are paired with the charming Snoopy character to create a special collection.
Concept
To convey the cheerful spirit of the collection and the Snoopy character, refreshing shades of lovely pink and blue were selected as the main colors and applied across all products in the collection. While incorporating these playful elements, the collection still adheres to the existing design guidelines to maintain consistency with the brand identity.
