Summary
The Pink Me Up Collection captures the most dramatic expression of femininity by reinterpreting the pink color spectrum through eSpoir’s unique sensibility. The collection combines bold femininity with girlish charm in a dramatic mood, presenting a chic, free-spirited take on pink through the contrast of soft pink and deep, bold purple.
Concept
The main graphic connects the phrase “Pick Me Up” with the collection title “Pink Me Up,” suggesting an inner awakening of pink sensibility. It adds a playful element by borrowing visual communication styles commonly seen in street fashion brands. Instead of using flashy patterns or graphics, simple horizontal lines drawn across the word “PICK” are repeated across the packaging, sparking curiosity.
