Summary
The Slow Chi Collection, reflecting the warm and comforting sensibility of Hygge—a growing trend of finding happiness in everyday life—is Espoir’s seasonal collection inspired by the lifestyle of stylish girls who want to express their natural beauty in spring.
Concept
Soft, low-chroma colors evoke the gentle warmth of spring sunlight, and the visually soothing palette, combined with a soft-textured coating technique, delivers a tactile experience that subtly stimulates the senses. For design motifs, handmade-style labels are created using various techniques to make the containers and packaging visually engaging while maintaining a cohesive look.
In line with the brand’s philosophy of exploring new approaches, this collection delicately captures the romantic essence of spring and appeals to women’s sensibilities.
