Sulwhasoo: Five Fragrances of First Care Activating Serum
설화수 윤조에센스 5대지향
SulwhasooNov 29, 2020
Summary
Our ancestors sought peace and prosperity of body and life by cultivating the mind, and they left behind the principle of fragrance through the Record of Fragrance. The ancient book Donguibogam (Principles and Practice of Eastern Medicine) records how Koreans enjoyed the culture of fragrance as a means to purify the mind. Sulwhasoo has reinterpreted these records with a modern sensibility and successfully captured five major fragrances in its products.
Concept
Of the five Sulwhasoo fragrances, Cheongajihyang soothes the mind with a refreshing scent, as if walking through a forest trail. Baekhwajihyang, inspired by plum blossoms, clears the mind. Yunjojihyang, rooted in traditional Oriental scents, awakens the senses. Hongseojihyang uplifts the mood with the lively aroma of ripe fruits. Finally, Heugyeojihyang offers a warm, elegant fragrance made from the rich essence of nourishing roots.
The design of Sulwhasoo’s fragrances incorporates the symbolic colors of wood, flower, light, fruit, and root, allowing customers to visualize each unique scent. Each fragrance expresses traditional beauty and reflects Korea’s traditional color spectrum, Obangsaek—blue, white, yellow, red, and black.
Together, Sulwhasoo’s five natural fragrances embody authentic holistic beauty, allowing one to experience harmony and balance through scent.
