Summary
The 2019 Amorepacific corporate greeting card was designed with a poetic concept: “A soft pile of snow brightens the New Year.”
The card takes a postcard format with a message printed on the back. By pulling a string, the recipient can take out the center piece and use it as a daily design object.
Concept
Inspired by a snow globe, the center piece inserted into a card can be shaken lightly to watch beautiful snow falling.
With two types of pens distributed along with the card, an additional personal message or signature can be written in.
The center piece inside can be easily taken out by pulling a string and using it as a coaster.
The coaster is covered and fixed with EVA (Ethylene Vinyl Acetate), which can be easily peeled off.
