이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
초등학생 자녀를 위한 입학 축하 키트
A Welcome Kit for Elementary School Students
AMOREPACIFICOct 30, 2021
Background
Among the company’s welfare programs, there is a support system that provides 100,000 won in gift certificates to celebrate employees’ children entering elementary school. One of the most memorable programs I’ve seen at other companies involved sending congratulatory messages and school supplies to employees’ children upon entering school. Inspired by Amorepacific’s family-friendly corporate culture, we aimed to enhance the current program by delivering heartfelt messages and curated product kits to provide even greater satisfaction than similar programs at other companies.
Project goal
First, the goal was to communicate the company’s core values through these congratulatory messages. By sending personal notes to the children of employees, the company can instill pride not only in female employees but also in all employees raising children—reinforcing its position as a leader in family-friendly workplace practices.
Second, to increase satisfaction beyond what other companies offer, we proposed creating a student kit similar to our new employee kit. By selecting items that elementary school students would genuinely find useful or enjoyable, and packaging them thoughtfully, we hoped to bring joy to both employees and their children. To this end, we listed potential items, secured in-house products, defined the kit specifications, and explored various packaging structures to optimize cost and the unboxing experience. We also chose colors and designs that would appeal to all children, regardless of gender or preferences.
We presented this idea—along with sample kits and a detailed proposal—to the Labor-Management Cooperation Team. However, after comparing it to the existing gift card distribution system, we received feedback that implementation would be difficult due to challenges such as forecasting demand and managing inventory.
Reflecting on the project, I realized the importance of considering feasibility when planning welfare programs. As an alternative, I explored the idea of using digital greeting cards, which present fewer inventory and cost challenges, as a potential way to improve employee benefits.
It all began with a simple desire to improve employee welfare benefits. As we extended these benefits to include
employees’ children, we realized that such initiatives could enhance the company’s image, making it more approachable
and familiar to both employees’ children and their peers, while fostering a warm and meaningful connection.
Furthermore, by instilling a positive image of our company in the minds of children—our future customers
—we saw the potential to build early brand affinity and loyalty.
