Summary
Celebrating 2019 the Year of Golden Pig, Innisfree introduced a promotional collaboration with “Toy Story,” a Walt Disney production.
Concept
The collaboration highlighted Hamm, a wise-cracking plastic piggy bank, one of the main characters in “Toy Story,” as a way to introduce various products, such as body care, skin care, and makeup, and promotional items, such as cup, tin case, pouch, eco bag, and more.
In sync with the endearing toy theme, products were designed with the appeals of real toys or figures. Characters in the animation film were designed to match well with Innisfree products.
Signature patterns, such as Woody’s cowhide vest and Toy Story clouds, were utilized as graphic components for packages in various styles and forms. Collaborated products featured enlarged cartoon characters as well as toy-like fun elements, as in the case of the sleeve used in Toy Box (tin case) that came with dotted lines so that they can open up Alien’s ears or Buzz Lightyear’s wings.
