Summary
Rarekind Overprism is a new product launched in March 2019 and is a lip gloss with a glossy shine. To visually express the unique shine and volume of the product as an element, the image was composed by transforming the glossy color vinyl material into various shapes to create interesting shapes and match the product.
Inspired by Works of Art
RareKind is a brand inspired by strong, confident women, with a strong focus on differentiation in its visual planning. While exploring glossy materials to indirectly represent the product, inspiration struck upon seeing the work of an artist who uses industrial materials, which led to the creation of this visual concept.
