Summary
The specialized stick beauty cosmetic brand, Easypeasy, has launched a frozen ice-stick product for the summer season. The Watermelon Ice-Stick is a mildly acidic cooling care stick with a pH of 5.5, containing the hydration and vitamins of watermelon. The design prominently features watermelon, which is the main concept of the product.
Concept
Considering this is a limited-edition summer product, we used pop and bold colors instead of the soft, girlish feel of the existing Easy Pigeon. Inspired by the main concept of watermelon, we reimagined the brand symbol and incorporated various graphic elements into the package design, creating a look that aligns with Easy Pigeon’s free-spirited and lively brand identity.
