Summary
We planned a series of staged shots to highlight the identity of Mamonde’s flagship line. This time, we approached the shots from a brand design perspective rather than a product perspective, focusing on visually expressing the inherent charm of the products themselves.
“Translating the design ideas of the products into visuals.”
Mamonde’s makeup product line incorporates simple yet fun and easy-to-use ideas. Examples include base makeup products designed to stack and lock together like blocks, or thin mascara-type hair concealer products. To intuitively incorporate these ideas into the visuals, we maintained a consistent tone while bringing out the unique characteristics of each product. Additionally, we unified elements such as lighting and shadows to create a cohesive connection between the makeup and skincare products.
