The new Jinseol makeup line consists of three products—cushion, powder pact, and foundation—and aims to deliver a high-quality finish within a premium product range. The upgraded product technology and Sulwhasoo brand craftsmanship are presented in a modern form, creating a strong and refined visual contrast.
Concept
Over time, the precious raw materials of red pine have been condensed and symbolized through the motif of tree rings, emphasizing the product’s concept of “elasticity and lifting from within” by depicting numerous threads tightly stretched around the logo. The pattern, which emits light and shifts dynamically depending on the viewing angle, conveys the vitality of red pine and the distinctive luster and radiance of the Jinseol makeup line.
