The IOPE Lab is a brand experience space where you can explore the reliability and expertise of a lab-based, high-performance skincare brand, continuously advancing through research on skin, ingredients, and technology by expert researchers.
Concept
The frame—drawn from the square shape of notebooks used to record research and the cover glass used in experiments—is used as a graphic motif to emphasize the brand’s rational and authentic identity. This design language is consistently applied across products, spaces, and video content, while allowing for scalability.
By offering expert one-on-one consulting and customized solutions, the service provides practical satisfaction in redesigning one’s skin future—reflecting the growing trend toward personalized consumption and individual preferences.
IOPE LAB TAILORED 3D MASK
A personalized hydrogel mask created using 3D printing technology after measuring the dimensions of each facial area through an application. The pattern can be adjusted to fit the individual’s face shape, and six different active ingredients can be applied to targeted areas.
IOPE LAB TAILORED SERUM
A customized serum that instantly blends ingredients optimized for each skin type and concern. It allows users to create a personalized serum by combining five solution ingredients with four base formulations.
The Tailored Solution video was developed to visualize the brand’s direction as a future-oriented skin research space in the heart of the city, as well as the product service process and concepts that customers experience on-site.
The spatial composition of IOPE Lab is designed to guide consumer behavior through intuitive design elements, with a service journey that seamlessly connects skin diagnosis and consultation to product manufacturing across multiple floors. Customers undergo skin diagnosis on the 3rd floor, experience personalized products on the 2nd floor, and pick up solution products—embodying the brand’s essence—on the 1st floor. The building’s exterior features a patterned concrete block module design that unifies the themes of each floor while bringing structure to the space and the activities within IOPE Lab.
The 1st floor (SOLUTION LAB) provides orientation for a consistent brand service experience. It is where the service begins and ends with the pickup of solution products based on the results of the skin diagnosis. The entire customer journey is intuitively designed to guide consumer behavior. This space also offers information on exclusive programs available only at IOPE Lab and serves as the pickup point for personalized solution products.
Tailored Solution is a service where customers engage with professional researchers through skin consultations and diagnoses to address their skin concerns and receive practical, personalized solutions. Based on expert consultations, formulas optimized for individual skin types and targeted concerns are recommended. Advanced diagnostic devices and surveys are used to assess the customer’s current skin condition, and customized cosmetics are manufactured on-site to match their needs.
This is a face-to-face service space where researchers conduct precise skin analysis and offer tailored solution consultations. The service provides scientifically grounded skin solutions that integrate each customer’s concerns with IOPE’s expertise, built on genetic analysis and personalized care.
