IOPE’s “bio” refers to the living ecosystem of skin cells.
The Supervital Bio Potential Cream combines bio-technologies that strengthen the skin’s barrier and unlock its potential,
creating an environment where the skin can become stronger on its own. We aimed to express the symbolism of this advanced
technology in a refined and elegant way that reflects IOPE’s unique identity.
The new aura that reveals the vitality of bio is expressed through organic curves with minimal decoration and post-processing.
The symbolic line name is embossed rather than printed, resulting in a clean, unified design line.
Instead of following typical cosmetic packaging conventions, the design focuses on visual beauty, new forms and proportions,
and a memorable presence—conveying the innovation and premium quality of the product.
The chrome metal exterior subtly reflects light, adding a sharp accent to the organic silhouette. Upon opening the cap,
the translucent inner container reveals the soft texture inside. Over 60% of the container is made from recycled plastic,
and the packaging uses FSC-certified paper and soy ink—emphasizing a commitment to sustainable design.
DIGITAL COMMUNICATION
A QR code on the bottom of the container connects the product with digital content.
By scanning it, customers can instantly access a webpage featuring modern short films,
details on the formulation, how-to-use videos, massage techniques to enhance effectiveness,
and other helpful content.
