Hanyul Tiger Campaign Limited Edition
날아라 호랑이 캠페인 리미티드 에디션 Project
HANYULApr 01, 2022
In celebration of the Year of the Tiger, HANYUL presents a special
New Year’s greeting, expressing “The Power of Korean Nature”
through a story inspired by the tiger from Korean folklore,
reinterpreted with HANYUL’s uniquely Korean perspective.
From product design storytelling
to pop-up events and digital content creation,
the Fly, Tiger campaign unfolds both online and offline.
Space / Exhibition Design
허유석, 고은영, 현영훈, 한수애
Visual / Art-directing
우시아
Visual / Photographer
이윤진
