Hanyul Tiger Campaign Limited Edition
In celebration of the Year of the Tiger, HANYUL presents a special
New Year’s greeting, expressing “The Power of Korean Nature”
through a story inspired by the tiger from Korean folklore,
reinterpreted with HANYUL’s uniquely Korean perspective.
From product design storytelling
to pop-up events and digital content creation,
the Fly, Tiger campaign unfolds both online and offline.
New Year’s greeting, expressing “The Power of Korean Nature”
through a story inspired by the tiger from Korean folklore,
reinterpreted with HANYUL’s uniquely Korean perspective.
From product design storytelling
to pop-up events and digital content creation,
the Fly, Tiger campaign unfolds both online and offline.
Product Design
권미연, 이성엽
Space / Exhibition Design
허유석, 고은영, 현영훈, 한수애
Visual / Art-directing
우시아
Visual / Photographer
이윤진
BM
장윤경, 박미진
MC
배정민
- Amorepacific Creatives
