Mise en Scène, a leading hair cosmetics brand shaping beauty lifestyle trends, launches the Grato line in support of marine ecosystem protection. Featuring 95% biodegradable, eco-friendly ingredients that naturally return to the earth, this scalp care line delivers a refreshing experience with quick-rinsing foam and effective scalp odor removal.
Concept
Grato conveys a refreshing yet calming mood by capturing cool herbal scents in its accent colors. The Anti-Dandruff variant uses solid brown and muted blue to express the crispness of the PINE FLORAL WOODY family, while Rosemary Scalp uses soft pink tones to highlight the freshness of the SPICY MUSK family.
The toned-down accent color on the cap offers a calm yet nuanced palette. The Grato logo, finished with a dot in a lowercase script, is placed at the top to ensure visibility, while essential information is positioned at the bottom for clarity and balance. The label design features visible bubbles and textures through the transparent container, and repeating signature patterns complement the soft curves of the bottle—together delivering a tranquil yet refined visual identity.
