Mamonde’s Lipid Balance Cleansing Line is designed to gently remove external impurities while reinforcing the skin’s
protective barrier to achieve an ideal balance. It helps maintain the healthy condition of lipids, which are an essential
component of the skin. Our goal was to visually communicate the line’s key characteristics: its gentle, low-irritation
user experience, and its functionality, which comes from protective ingredients that mimic the skin’s own lipids.
Life in the Balance
This line is about the moment you let down your guard against the outside world, focus solely on yourself, and find a sense of complete balance.
Our design was guided by the hope that a healthy cleansing routine, repeated at the start and end of each day, can provide a natural feeling of emotional stability and calm.
To achieve this, we used a natural tone and semi-transparent materials to metaphorically express the product’s comfortable user experience.
We chose green and yellow as the main colors—motifs that are closely associated with both nature and our own skin. This color palette is
intended to evoke the nourishing, plant-derived ingredients and the skin’s protective lipid barrier.
Lipid Balance
Mamonde’s Lipid Balance Cleansing Line is designed to gently remove external impurities while reinforcing the skin’s
protective barrier to achieve an ideal balance. It helps maintain the healthy condition of lipids, which are an essential
component of the skin. Our goal was to visually communicate the line’s key characteristics: its gentle, low-irritation
user experience, and its functionality, which comes from protective ingredients that mimic the skin’s own lipids.
Life in the Balance
This line is about the moment you let down your guard against the outside world, focus solely on yourself, and find a sense of complete balance.
Our design was guided by the hope that a healthy cleansing routine, repeated at the start and end of each day, can provide a natural feeling of emotional stability and calm.
We used the standard label format currently applied across the entire Mamonde brand. By excluding unnecessary decoration and featuring only essential information,
we aimed to communicate the product’s pure functionality. The three products in the line, which are organized by usage step, each feature slightly different
container materials, chosen to best accentuate the unique texture of each formula.
Lipid Balance Cleansing Oil Balm
Lipid Balance Cleansing Oil Balm
Lipid Balance Cleansing
Water
Lipid Balance Amino Foam
We used the standard label format currently applied across the entire Mamonde brand. By excluding unnecessary decoration and featuring only essential information,
we aimed to communicate the product’s pure functionality.
The three products in the line, which are organized by usage step, each feature slightly different
container materials, chosen to best accentuate the unique texture of each formula.