The HOLITUAL brand, which offers sensual rituals based on the know-how of aestheticians and innovative technologies, has launched an ampoule care program
that visibly restores the skin’s natural radiance for a more youthful and radiant complexion.
Concept
The packaging was designed to reflect the properties of the brightening ampoule, which promotes a vibrant and radiant skin tone.
We used a palette of ivory and gold to visually connect the design to the product’s attributes. The brand’s symbol, a key identity
element, was incorporated to consistently convey the brand’s character, while minimal, essential text was used to create a simple yet sophisticated mood.
Visual
As a beauty therapy brand that offers sensorial rituals, our visuals were created to evoke a warm and comfortable atmosphere of relaxation.
The scenes were designed to embody the brand’s philosophy of inner order, balance, beauty, and recovery. We used the interplay of light and
shadow to represent a sense of leisurely time, and styled the products alongside natural, everyday objects to show how Holitual blends
seamlessly into daily life.
