이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
2023 Paper Goods for Project Amore
2023 Paper Goods for Project Amore
AMOREPACIFICMay 12, 2023
This project was initiated with the goal of launching the Center’s own in-house line of paper goods.
It began with a set of images originally developed for an existing gift set, and from there,
the project evolved into creating a complete image collection with a cohesive narrative.
The images above are the work that served as the initial inspiration for this project.
They were originally developed for an IOPE gift set but were ultimately unused.
The initial concept was to develop a set of image sources based on the four seasons,
intended for use as message cards at the Amore Store.
We applied a grain effect to the visuals, and the work is characterized by subtle shifts in color.
We began by producing the images for spring and winter.
We then further developed the winter-themed images from the initial
phase to create visuals suitable for use at Amore Seongsu.
Using simple yet impactful heart graphics and a Christmas-inspired color palette,
we expressed a festive, year-end mood.
We also produced a short movie clip to capture the season’s vibrant yet subtle atmosphere.
Beginning with the spring image from the first phase, we proceeded to develop
visual assets for the Amore Mall VIP spring gift set. Using a combination of
pastel tones to convey the mood of the season, we developed two distinct creative directions:
one that visualized the soft, fresh atmosphere of spring with an organic flow,
and another featuring geometric compositions better suited for direct application onto the gift set.
