IOPE, a high-potency skincare brand that delivers visible skin transformation, launched upgraded versions of its Retinol Super Bounce Serum
and Retinol Expert Wrinkle Corrector 0.1% and 0.3% to target wrinkles and pores. We would like to introduce the new design of the retinol line that reflects IOPE’s high efficacy and expertise.
Concept
For the renewal of the Retinol Expert line, IOPE’s flagship range, our primary goal was to effectively convey the product’s proven efficacy.
We utilized new graphic elements and the signature IOPE Blue to communicate both the product’s unique features and the brand’s core message.
Graphically, the most significant change is the layout. We shifted from a left-aligned format, which projects a clinical aesthetic,
to a center-aligned one to express strong confidence and conviction in the product. To improve online visibility,
key information is now displayed in a larger font for more effective recognition. A new vertical line connects the product name to its technical description,
symbolizing how IOPE’s concentrated technology is embodied within the product.
To express the brand’s technological prowess and the high efficacy of its ingredients, we used IOPE’s signature blue.
To ensure this color functions effectively as a brand identifier, its application was more strategically defined.
For the introductory ‘Retinol Super Bounce Serum,’ blue is used sparingly as an accent.
In contrast, the ‘Retinol Expert’ line, as the brand’s high-performance core range, uses the color consistently to visually underscore its strength.
