Transcending the marks of extreme environments and time
— the refined power behind HOLITUAL’s new cream design story.
HOLITUAL has launched its highest-tier total slow-aging cream, ‘HOLITUAL Ultra Nourishing Advanced Cream.’ While designing this cream, our goal was to capture the essence of the luxury market while embodying the brand’s core design values.
Additionally, during design process, We deeply considered the sculptural harmony of the applicator to share HOLITUAL’s special ritual. As a result, we created a product that not looks beautiful but also provides a sensory user experience in everyday life.
As a home aesthetic brand, we meticulously designed every detail to seamlessly integrate into the moments of our customers’ daily routines, presenting a complete ritual. We are excited to share the flow and process of our design thinking aims to deliver a high-sensitivity lifestyle.
Logo type
Symbol type
The Aesthetics of Symmetry
The HOLITUAL brand logo and symbol are both composed of symmetrical elements. The logo embodies harmony through the contrast of thin and thick strokes, straight lines, and curves.
The symbol is a symmetrical interpretation of the letters H, O, L, and I from the logotype, arranged in a visually balanced composition.
HOLITUAL’s product design also incorporates elements that reinterpret the language of balance and harmony.
The interplay between the cap—featuring gracefully flowing curves—and the container—defined by restrained, minimalist straight lines—expresses HOLITUAL’s values of balance.
The overall color scheme, centered on white and gold, embodies a sense of modern elegance.
A journey toward harmonious balance
When designing the Ultra Nourishing Advanced Cream, we focused on creating a form that embodies the values of balance and harmony.
To achieve this, we carefully studied various curved elements and proportions in the process of shaping a new design.
In the early design stages, we explored a range of lines—from low center-of-gravity curves to more voluminous forms—and even proposed designs reminiscent of accessory cases by incorporating the brand symbol.
These explorations aimed to express both practicality and aesthetic value. Post-processing elements were also meticulously considered.
We elevated the overall quality through thoughtful choices in material texture, finishing, and color combinations.
Additionally, we carefully reviewed how the logo and symbol would be expressed—both in method and intensity—to ensure a premium look and feel.
SHAPE
The most striking feature of the product design is its focus on a singular, object-like aesthetic achieved through symmetrical curves.
While the previous line conveyed a modern image through the harmony of straight lines and curves, Holy Chual’s new luxury cream captures refined beauty through the symmetry of natural, elegant curves.
The smooth, flowing lines evoke the sculptural beauty of nature, visually expressing Holychual’s holistic values.
COLOR
While retaining the gold and white color scheme that symbolizes HOLITUAL’s heritage, the new cream places greater emphasis on white to enhance its sense of sophistication and luxury.
A simple ring detail on the front adds a modern, premium touch while conveying a sense of understated beauty.
These elements reflect the aesthetics of modern design, which seeks maximum impact through minimal ornamentation.
Additionally, the matte texture, which softly diffuses light, imparts a sense of calm and tranquility, offering users not only a visual but also a tactile experience.
GRAPHIC
Finally, the logo is placed on the front of the cap, while the product name appears on the front of the container, creating a layout with generous white space to enhance emotional value.
This design goes beyond simply conveying information—it is intended to evoke feelings of calm and serenity.
Holistic Rituals for Skin
Wellness
Delivering HOLITUAL’s unique sensory ritual
Holychual is a home aesthetic brand inspired by estheticians’ expertise, offering products and refined, effective rituals that allow anyone to experience professional-level results at home.
Each product presents its own unique beauty ritual.
The Ultra Nourishing Advanced Cream is designed with a special applicator to deliver a distinctive skincare ritual that supports circulation after application.
This applicator, which enhances the value of home care time, was carefully refined through multiple design reviews to align with the brand’s philosophy.
The goal was to offer users a complete and immersive aesthetic experience.
Additionally, thoughtful consideration and meticulous design went into how the applicator is revealed when the product is opened, enhancing the sense of perfection in that moment.
The unique applicator was developed within a sculptural form derived from the magnified details of the symbol.
Wavy lines were incorporated not only for aesthetic value but also to fully support its function as a massager.
The wave-inspired protrusions enable precise massage across specific facial areas.
Through this sensory ritual, applying cosmetics becomes more than a repetitive routine—it becomes a meaningful moment of self-focus and beauty care.
Used daily, our product goes beyond being a simple beauty item, offering a professional-level home aesthetic experience and delivering rich value in everyday life.
Additionally, a crescent-shaped spatula was developed to make it easier to scoop out the product.
The spatula was also designed with a symmetrical structure to ensure overall harmony with the product design.
The container, applicator, and spatula were all conceived to create a cohesive user experience.
Each tool and formula work in tandem to maintain a high level of completion and deliver a consistent beauty ritual.
