Sulwhasoo Art & Heritage to life 'Salon Sulwhasoo' 2nd program
살롱 설화수
SulwhasooJan 14, 2025
Summary
A special journey to communicate and share inspiration with artists from various fields that connect tradition and modernity,
‘Salon Sulwhasoo’
As the second program, we planned and proceeded with the ‘Korean Traditional Packaging Method with the Meaning of Blessings’.
‘Jihambo’ means a box of wisdom and a cloth
We wanted to convey the beauty and dignity of Sulwhasoo’s unique packaging service.
SALON Sulwhasoo 02
Yang Jung-eun Traditional Wrap Artist [Hohodang]
January 2025
Traditional Wrap your Blessings
Yang Jung-eun of Ho Hodang will hold talks on the theme of “Precious Cultural Heritage, Foggy” released by the artist,
Learn the meaning of packaging that conveys not only external beauty but also heart and sincerity,
We conducted it so that you can experience and go to the traditional Korean packaging method that contains blessings and positive energy.
We have prepared this meeting to shed new light on the beauty and value of cloth, a traditional Korean packaging material.
Through a meeting with the representative of Hohodang, we talked in-depth about the historical meaning of cloth and the packaging culture in everyday life,
Through the philosophy and aesthetics contained in Sulwhasoo Jihambo, we tried to convey the values and spirit that the brand aims for.
During the meeting, we carefully prepared refreshments with Korean atmosphere so that you can feel the meaning of “blessing” of tradition together.
Through refreshments that contain the heart like a cloth, I tried to convey the value of warm tradition with the lingering feeling of dialogue.
Along with Sulwhasoo’s flagship packaging company Jihambo Packaging, we have prepared an extended experience element with various practical items such as bags and water bottle pouches
We have prepared a time to learn and experience Jihambo.
Participants who were somewhat difficult at first soon got used to it and completed it skillfully,
and they shared meaningful time and special experiences by leaving a warm review saying, “I really
want to use it again next time when wrapping a gift.”
We have prepared a time to learn and experience Jihambo.
Participants who were somewhat difficult at first soon got used to it and completed it skillfully,
and they shared meaningful time and special experiences by leaving a warm review saying, “I really
want to use it again next time when wrapping a gift.”
Through this edition of Salon Sulwhasoo, we aimed to convey the beauty and value of Korea’s traditional wrapping
culture and share the brand philosophy embodied in Jihambo. The program featured a dialogue exploring the history
and meaning of bojagi (traditional wrapping cloth), a moment to enjoy Korean-style refreshments, and ahands-on
Jihambo crafting experience, offering participants a deeply immersive encounter. Moving forward, Sulwhasoo will
continue to embody true beauty by creating spaces where heritage and modern sensibility harmonize through culture and art.
