이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
HAPPYBATH Perfume Boutique – Generative AI Visual Content Proposal
해피바스 퍼퓸부티크 생성형 AI 비주얼 콘텐츠 제안
AMOREPACIFICMay 09, 2025
Summary
Happy Bath has been expanding its online presence, increasing the importance of visual-centric content.
To respond to this shift, we initiated a generative-AI content project for the Perfume Boutique line, themed “Fragrance of a Southern French Garden.”
Our goal was to sensorially express the emotional character of three distinct scents through images, video, and sound.
We used Midjourney, Adobe AI, Runway, and AI sound generation, conducting step-by-step studies tailored to each tool.
This approach allowed us to visualize and sonify each fragrance mood, producing channel-ready deliverables and exploring the feasibility of AI-only content creation.
Scope of Use
Background
This project examined whether generative AI can function as a strategic content tool for brand communication—especially for intangible sensorial elements like fragrance that lack a physical form.
Our focus was on testing AI’s expressive range and practical utility in both visualization and audio design.
Happy Bath Perfume Boutique, inspired by the scents of Grasse, Southern France, provides a concept well suited to conveying an emotional brand message.
Our core task was to translate the line’s feeling and mood by combining multiple AI technologies, then compile the outcomes into channel-optimized content guidelines.
AI design process
01.Image Development
We first attempted to create product visuals exclusively with image-generation AI.
Repeatedly, however, the container form was distorted or not recognized.
To ensure fidelity, we ran photography in parallel, capturing high-resolution base images with carefully controlled lighting, composition, and background tone.
These served as reliable foundations for further AI-driven enhancements.
We combined two generative AI tools — Midjourney and Adobe AI — to produce the visual assets.
Midjourney excelled at crafting emotional atmospheres and expressive backgrounds, while Adobe AI offered precise control for object composition and fine detail adjustments, serving as a complementary counterpart.
To effectively visualize the unique identity of each fragrance, we organically integrated the strengths of both tools.
For the floral scent, Midjourney was used to establish the overall mood and generate butterfly motifs, after which Adobe AI refined their placement and proportions to achieve visual harmony.
For the musk scent, the background and trees were generated in Midjourney, while jasmine flowers were delicately positioned with Adobe AI — a process that elevated the compositional balance and completeness of each fragrance image.
Midjourney
Adobe AI
Elegant and vibrant advertising poster for luxury perfume bottle is
floating in the air, Featuring real pink roses and peony in full bloom
with delicate white circle stars, amidst lush rose flowers.
High-resolution, beautiful, and detailed photography in an advertising style. The background is a soft pastel sky blue, creating a dreamy atmosphere.
The overall composition exudes elegance and romance. with transparent bubbles. –v 6.1
cream baby pink rose
pastel pink rose behind subject
white sweet pea
flower
Easy to reproduce similar moods / Allows partial modification
Limited control over precise positioning or volume adjustment
Enables creation and combination of specific elements and placements
Less effective for building an overall cohesive mood
Midjourney
Elegant and vibrant advertising poster for luxury perfume bottle is
floating in the air, Featuring real pink roses and peony in full bloom
with delicate white circle stars, amidst lush rose flowers.
High-resolution, beautiful, and detailed photography in an advertising style. The background is a
soft pastel sky blue, creating a dreamy atmosphere.
The overall composition exudes elegance and romance. with transparent bubbles. –v 6.1
Easy to reproduce similar moods / Allows partial modification
Limited control over precise positioning or volume adjustment
Adobe AI
cream baby pink rose
pastel pink rose behind subject
white sweet pea
flower
Enables creation and combination of specific elements and placements
Less effective for building an overall cohesive mood
Midjourney
Adobe AI
Rose Blush
Santal Musk
La Fleur
AI design process
02.Video Generation
The video content was produced using Runway Gen-2’s Motion Brush feature — a tool that allows directional and intensity-controlled movement to be applied to specific areas within an image.
In this project, we focused on keeping the product image static while applying subtle motion only to the objects symbolizing each fragrance.
In practice, the Motion Brush was mainly applied to flowers, leaves, and butterflies, with repeated adjustments to brush range and speed to achieve natural, delicate movement.
For example, we sought to visually capture the essence and diffusion of fragrance within static imagery — the gentle sway of jasmine petals in a breeze or the slow drift of golden particles in the air.
Since the Motion Brush alone had limitations in rendering complex, multi-layered scenes, certain elements were generated separately and then composited in a video-editing tool to create the final integrated sequence.
Through this process, we were able to craft video content that conveys each fragrance’s distinct sensibility and atmosphere with greater clarity and immersion.
Test
AI design process
03.Sound Extraction
Sound design is the key element that adds emotional depth to scent visualizations. For this project, we utilized ElevenLabs’ AI-based sound generation to compose ambient backgrounds that complement the mood of each fragrance.
ElevenLabs proved particularly effective in automatically generating natural environmental tones and subtle ambient effects, which we used to convey each fragrance’s emotional atmosphere and spatial impression through sound.
However, as the AI-generated tracks sometimes felt structurally repetitive, we refined them using Premiere Pro’s built-in effects and audio-mixing features to achieve greater variation and balance.
Ultimately, we combined AI-generated natural sounds with edited sound effects to craft an immersive soundtrack that harmonizes emotionally with the visual content.
This approach strengthened the overall tone of the video and expanded the fragrance content into a multi-sensory experience.
Elevenlabs
Premier pro
Premiere Pro Workflow: Sound Design Integration
Content Strategy: Final Composition & Channel Adaptation
The finalized content was optimized for each platform’s unique context and user experience, ensuring consistent brand messaging and engagement across media.
SNS – Video + Sound/ Emphasizes the immersive and emotional mood of the fragrance to amplify brand sensibility.
Detail Page – HD Image + GIF / Focuses on visualizing texture and fragrance concepts to enhance product understanding.
Each asset was designed with a structure that considers brand logo visibility, fragrance-specific storytelling sequences, and emotional connectivity between image and sound—enabling a unified and evocative brand communication experience.
AI design process
04.Use only AI Tools
In the first project, we secured content quality by combining generative AI, actual photography, and editing tools.
In the second project, we explored the potential of producing content entirely through generative AI.
This study focused on mood-driven content that visualizes the emotions and atmosphere of fragrance, rather than emphasizing the product itself.
Using Midjourney, we composed natural elements and symbolic objects for each scent, and then employed Runway Gen-3’s frame sequencing feature to craft a lyrical mood video.
Midjourney
Runway
Frame 1 to 1
Runway
Frame 1 to 1
Cipre Water Rose : A soft, flowing visual highlighting dew-kissed roses and the fluidity of pearl-like textures.
Sandal Musk : A garden bathed in sunset light, where jasmine sways gently and golden particles drift through the air.
Powdery Floral : A composition centered on the calm, warm ambiance of an evening garden.
The final outcomes represent a case in which all elements except the product container image were created exclusively with generative AI.
This served as a meaningful exploration of AI’s creative capability and efficiency in sensually conveying the emotional essence of fragrance.
