이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
‘Meet Your Dream’ AMOREPACIFIC X MUSINSA CSR Campaign Project
‘밋유어드림’ CSR 캠페인 디자인
AMOREPACIFICFeb 01, 2025
Summary
The ‘MEET YOUR DREAM’ campaign was designed as a CSR initiative to provide career experience opportunities for teenagers, helping them discover their
potential and take concrete steps toward shaping their dreams. As leading companies in the beauty and fashion industries respectively, Amorepacific
and MUSINSA offered hands-on experiences in related roles based on their industry expertise. Through this program, participating students were able
to explore their desired career paths in a more realistic and practical way. The campaign’s identity was developed by the Creative Center, initiated
through a proposal by the CSR team (CP), and the program was held over two days, on February 25 and 26, 2025.
Concept
Through the collaboration between two leading names in beauty and fashion, we visually captured the journey of youth as they discover their own style, express individuality, and ultimately take an active role in shaping their own futures.
By utilizing the ‘M’ from Musinsa and the ‘A’ from Amorepacific’s logo as central design elements, the visual identity of each brand is clearly articulated.
A combination of icons symbolizing diverse directions and possibilities of dreams conveys expansiveness and vibrancy.
To intuitively communicate the campaign’s core values — experience and joy — these ideas were integrated throughout the graphic elements and overall composition, culminating in a design where brand identity and campaign purpose connect organically.
Concept
Through the collaboration between two leading names in beauty and fashion, we visually captured the journey of youth as they discover their own style, express individuality, and ultimately take an active role in shaping their own futures.
By utilizing the ‘M’ from Musinsa and the ‘A’ from Amorepacific’s logo as central design elements, the visual identity of each brand is clearly articulated.
A combination of icons symbolizing diverse directions and possibilities of dreams conveys expansiveness and vibrancy.
To intuitively communicate the campaign’s core values — experience and joy — these ideas were integrated throughout the graphic elements and overall composition, culminating in a design where brand identity and campaign purpose connect organically.
LOGOTYPE
ICON
Icons expressing ‘Dream’ — the diverse forms and directions of aspirations — and ‘Amusement’, the joy found through career experiences.
