Exhibition Design | AMORE:CYCLE
Summary
AMORE:CYCLE is a design-driven pop-up exhibition that brings Amore Pacific’s long-standing container collection campaign—launched in 1993—into a spatial experience. The exhibition reinterprets the brand’s sustainability philosophy through material reuse, circular design, and visual storytelling.
To reflect the principle of minimizing new production, the space was constructed using repurposed fixtures from past exhibitions and wooden pallets discarded by printing houses. Even the giveaway items were made from leftover soap fragments collected during Happy Bath’s manufacturing process, reinforcing the theme of resource circulation.
Throughout the exhibition, byproducts from Amore Pacific’s product development were creatively transformed into sculptural installations, turning industrial remnants into thoughtful design statements. These pieces not only elevate waste into art, but also communicate the brand’s core belief in coexisting with nature.
More than a display, AMORE:CYCLE is a spatial narrative—an invitation to reflect, reconnect, and reimagine sustainability through design.
Concept
Pop-ups are often short-lived experiential spaces that disappear after a brief run—leaving behind large amounts of waste.
The AMORE:CYCLE pop-up was born from a shared awareness of this issue and a desire to minimize the environmental impact of temporary spaces.
Staying true to the essence of sustainability, every element of the exhibition—from fixtures to promotional materials—was made by repurposing discarded resources.
Instead of creating new things simply for the sake of the event, AMORE:CYCLE chose to share its practices and commitment to sustainability, inviting visitors to join in collective change.
01
We gathered and reused fixtures from previous pop-up spaces, and upcycled discarded wooden pallets into display tables for the artworks.
02
We also showcased a variety of works that creatively repurposed production byproducts, upcycling them into artistic pieces.
03
The promotional items for the pop-up event were created by repurposing soap scraps from Happy Bath’s production process into sachets, which customers could fill and take home themselves.
AMORE:CYCLE Container Collection Campaign
The AMORE:CYCLE campaign is a recycling program that collects used cosmetic containers through Amorepacific’s official online mall and offline stores, embodying the company’s philosophy of coexistence with nature.
By separately collecting and pre-sorting empty containers during the waste treatment process, the campaign positively contributes to recycling efficiency by reducing both labor and processing costs.
The collected containers are recycled through a variety of methods whenever possible, helping to minimize waste destined for landfills or incineration.
Launched in 1993 under the principle of “infinite responsibility” toward the environment, Amorepacific pledged to reduce environmental impact across every stage of its product lifecycle—from development and production to distribution, consumption, and disposal.
From this commitment, the Empty Container Collection Campaign was born.
1. AMORE:CYCLE Pop-Up Identity
We visually reinterpreted the brand’s sustainability philosophy through AI-generated imagery, connecting it to the spatial identity of the exhibition.
Centered on the core keywords of nature, circulation, and reuse, the AI-generated visuals consist of abstract yet emotive imagery that intuitively conveys the brand’s message of coexistence with nature. Graphic pictograms inspired by the motifs of resource regeneration and the organic cycles of ecosystems were applied throughout the space, effectively expressing the campaign’s visual identity.
Centered on the core keywords of nature, circulation, and reuse, the AI-generated visuals consist of abstract yet emotive imagery that intuitively conveys the brand’s message of coexistence with nature. Graphic pictograms inspired by the motifs of resource regeneration and the organic cycles of ecosystems were applied throughout the space, effectively expressing the campaign’s visual identity.
To deepen the exhibition’s message, we planned, designed, and published the “Amorecycle Newspaper,” a publication that highlights Amorepacific’s ongoing sustainability initiatives.
Serving both as a reading piece that embodies the campaign’s philosophy and as an extended form of communication, it was designed to inspire visitors to continue reflecting on sustainability even after the exhibition.
The editorial design preserves the tactile quality and emotional sensibility unique to printed newspapers. Through the analog warmth and authenticity that only print can convey, the philosophy of sustainability is expressed in a sensorial and human way. Graphic modules, infographics, and interview features were thoughtfully composed to deliver information intuitively while fostering emotional engagement.
The editorial design preserves the tactile quality and emotional sensibility unique to printed newspapers. Through the analog warmth and authenticity that only print can convey, the philosophy of sustainability is expressed in a sensorial and human way. Graphic modules, infographics, and interview features were thoughtfully composed to deliver information intuitively while fostering emotional engagement.
2. Where Containers Become Containers Again
Amorepacific’s cosmetic containers are collected from department stores, supermarkets, Aritaum stores, online malls, and Amorepacific Yongsan.
At the Amorepacific Osan Logistics Center, the containers undergo a detailed sorting process by material and cap type.
Some are transformed into valuable raw materials and reborn as new cosmetic containers, while others are upcycled into construction materials, artworks, or elements of public design.
Once separated for recycling, cosmetic containers are given new value as important resources through the sorting process. Containers made of a single material are particularly easy to recycle.
The sorted plastic is finely crushed into flakes, then reborn as pellets through additional cleaning and processing steps.
Once separated for recycling, cosmetic containers are given new value as important resources through the sorting process. Containers made of a single material are particularly easy to recycle.
The sorted plastic is finely crushed into flakes, then reborn as pellets through additional cleaning and processing steps.
To raise awareness of the cosmetic container recycling process, we visualized each stage—from plastic bottle to plastic flake to plastic pellet—to clearly illustrate how materials are continuously reborn.
3. HOW TO Separate and Dispose of Cosmetic Containers
To make recycling easy and accessible for everyone, the exhibition presented step-by-step HOW TO videos alongside the displayed containers.
After finishing a cosmetic product, containers can be transformed into new resources through sorting, washing, and crushing processes.
To improve recyclability, follow these simple steps: PEEL off labels made of different materials from the container body, CUT the ends of tube-type products to empty the contents easily, and WIPE away any remaining residue before disposal.
These small, mindful actions can significantly enhance the recyclability of cosmetic containers—and ultimately, small efforts can lead to big changes.
4. Expanding the AMORE:CYCLE Campaign Online and Offline
Since 2009, Amorepacific Group has collected a cumulative total of 2,592 tons of empty containers through its recycling campaign for plastic and glass cosmetic packaging.
By making the AMORE:CYCLE collection process visible and accessible, the company aims to inspire more people to gain insight into sustainability and actively participate. (2023 annual collection volume: 119 tons)
By making the AMORE:CYCLE collection process visible and accessible, the company aims to inspire more people to gain insight into sustainability and actively participate. (2023 annual collection volume: 119 tons)
5. Reducing Plastic Use and Supporting Recycled Products
Verifying a product’s environmental impact—and striving to minimize it—means making products healthier and more durable for reuse.
Amorepacific considers environmental impact across every stage of a product’s lifecycle: sourcing raw materials, manufacturing, consumption, and recycling.
This approach helps identify opportunities to reduce specific environmental effects.
Plastic-reduced products are a key priority in minimizing environmental impact and should be considered in every purchasing decision.
To make this easier, we provide clear Environmental Impact Information on product labels, allowing customers to understand and act on this information at a glance.
4. Expanding the AMORE:CYCLE Campaign Online and Offline
Since 2009, Amorepacific Group has collected a cumulative total of 2,592 tons of empty containers through its recycling campaign for plastic and glass cosmetic packaging.
By making the AMORE:CYCLE collection process visible and accessible, the company aims to inspire more people to gain insight into sustainability and actively participate. (2023 annual collection volume: 119 tons)
By making the AMORE:CYCLE collection process visible and accessible, the company aims to inspire more people to gain insight into sustainability and actively participate. (2023 annual collection volume: 119 tons)
- Amorepacific Creatives
- Exhibition Planning
- 강라미, 오주연, 황유나
- Exhibition Design
- 강라미, 오주연
- Video Production
- 김수희
- Production
- 지속가능경영센터
- AMORE Mall
- 박지수, 김수민, 최재영
- Other Support
- 해피바스, 내츄럴웨이코리아(주),
- (주)동방비앤에이치
