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Top index image for ARITA in your daily life

ARITA in your daily life

일상에서 만나는 아리따
AMOREPACIFICJan 09, 2024
Summary
We began working on a video titled “ARITA in Your Daily Life” for the exhibition “ARITA: The Voice that Beautifies the World.”
The video features ARITA’s voice expressing contemporary Korean phrases commonly used in everyday life.
We believe that incorporating generative AI for motion and sound brings deeper meaning and resonance to the work.
ARITA in your daily life 일상에서 만나는 아리따 01_00_da2_00
ARITA in your daily life 일상에서 만나는 아리따 01_00_da2_01
Part 1 _ Image / Midjourney
After selecting images from
Pinterest that matched each keyword,
image to image
prompt to image
image mix image
we used Midjourney to generate new
visuals through three different methods.
ARITA in your daily life 일상에서 만나는 아리따 01_01_da4_00
ARITA in your daily life 일상에서 만나는 아리따 01_01_da4_01
ARITA in your daily life 일상에서 만나는 아리따 01_01_da4_02
ARITA in your daily life 일상에서 만나는 아리따 01_01_da4_03
ARITA in your daily life 일상에서 만나는 아리따 01_02_da4_00
ARITA in your daily life 일상에서 만나는 아리따 01_02_da4_01
ARITA in your daily life 일상에서 만나는 아리따 01_02_da4_02
ARITA in your daily life 일상에서 만나는 아리따 01_02_da4_03
Part 2 _ Motion / run way
Added motion to the generated images in Runway.
Image to video
image + prompt to video
This was done using two methods.
While the motion work process is highly
efficient, we are still exploring ways
to improve resolution and image saturation.
Part 3 _ Sound / Eleven Labs
The sound for the exhibition video was created by
combining multiple voices.
We used Eleven Labs, an
AI tool capable of generating realistic human voices,
to produce and blend them seamlessly.
Korean
English
Chinese
Japanese
We extracted the sound using the tool.
Currently, only
foreign voices can be selected, so the pronunciation of
languages other than English sounded slightly unnatural.
ARITA in your daily life 일상에서 만나는 아리따 01_05
Final Outcome
The ability to generate engaging and large-scale
results in a short amount of time is one of the most
appealing aspects of AI-based work.
Utilizing various AI
tools greatly contributes to improving work efficiency.
Although multiple prompt attempts are often required
to achieve results that closely match the intended
vision,
we look forward to future updates that will make
the process even easier and faster.
  • Amorepacific Creatives
  • Visual Directing
  • 가오양
ARITA in your daily life 일상에서 만나는 아리따 01_sign_set
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