Median 365 Days Toothpaste for Kids Content Development
메디안 어린이 펌프치약 컨텐츠 개발
AMOREPACIFICJan 08, 2024
Using generative AI, which enables content development that pushes creative boundaries, we produced a project that builds a connection between the character and the Median brand.
The project consists of two short episodes. Although the products are targeted at children, the actual purchasers are adults — so we designed engaging, humorous hooks that could resonate with them.
Each video, lasting 5–8 seconds, reinterprets children’s imagination through the lens of adult humor, creating light-hearted and feel-good content that can be easily enjoyed across digital platforms.
We utilized Midjourney and Adobe Firefly to create the storyboard visuals, and then incorporated motion using Runway AI to complete the final animated pieces.
01
A playful scene featuring a dog trying to brush its teeth, only to be interrupted by a mischievous duck.
02
“The duck is going wild.”
A child deeply absorbed in the act of brushing their teeth imagines themselves as a cool,
confident hero — reinterpreted as a macho duck wearing sunglasses, radiating exaggerated charm and confidence.
