While AI influencers exist, the concept of an “AI influence place” seems nonexistent.
Inspired by today’s cultural trend—where people seek out, admire, and share trendy restaurants, hotspots, and pop-up exhibitions—I wanted to explore this idea through this project.
Background
I wanted to create a space that could become an object of admiration on social media and influence people’s daily lives.
The envisioned space would exist within the Amorepacific headquarters building, imagined as a place that feels aspirational and aesthetically refined.
Whether someone is familiar with the Amorepacific building or not, I believed the concept would captivate their interest.
Process 1. Exploring AI Tools
To begin, I used Chat GPT to establish criteria for what makes a space or location appealing, and to analyze the elements that people tend to idealize.
I asked GPT several key questions, such as: What are the defining characteristics of places people perceive as utopian? What features do MZ (Millennial–Gen Z) audiences prefer in a space,
and how could those be reflected in an Amorepacific environment? What elements would people expect to find in a space unique to Amorepacific?
What are the tastes and preferences of people who enjoy visiting the Amorepacific headquarters?
▲ Prompt | A mysterious space without people. The white light background is illuminated, and it feels
like being underwater. This space is located inside the Amorepacific headquarters.
▲ Prompt | Quiet, private, white, and bright where you can be alone.
The initial results reflected the desired atmosphere and emotional tone of the space rather than the realistic sense of it being located inside the Amorepacific headquarters.
First, we used ChatGPT to establish criteria for what makes spaces and places appealing, and to analyze the elements that people aspire to.
Key questions included: What are the characteristics of places people perceive as utopian?
What features do MZ (Millennial–Gen Z) audiences prefer in a space, and how can these be reflected within an Amorepacific environment?
What distinctive elements would people expect to find in a space unique to Amorepacific? What are the preferences of people who enjoy and visit the Amorepacific headquarters?
#Enhancing focus #Personal workspace #Cozy
▲ Prompt | A place in Amorepacific headquarters, with many private workspaces
with cubicles. Structures with detailed straight lines and grids
#Comfort #Space for relaxation
▲ Prompt | A location at Amorepacific’s headquarters, a break room with lots of well-lit
massage chairs, and a structure with detailed straight lines and grids
#SmallGarden #Grid #StraightLines #Intricacy
▲ Prompt | A small garden in a rectangular building, a structure with a delicate grid,
a cool sense of openness, and a bright white color scheme.
#Dreamy #Grid #Rest #Comfort
▲ Prompt | The location at Amorepacific’s headquarters, a small, light-filled pool,
a structure with detailed straight lines and grids, and a dreamy
#IndoorGarden #WildPlants
▲ Prompt | This is a small greenhouse in the Amorepacific office building. There are ferns,
camellias, and pine trees. A structure with a delicate grid, a cool sense of openness,
and a white, bright atmosphere
#IndoorGarden #WildPlants
▲ Prompt | A location at Amorepacific’s headquarters, a break room with lots of well-lit
massage chairs, and a structure with detailed straight lines and grids
#IndoorGarden #Greenhouse #Wild #Dreamy
▲ Prompt | The location at Amorepacific’s headquarters, a small, light-filled pool, a structure with detailed straight lines and grids, and a dreamy
#MiniGreenhouse #Unreal #OpenFeeling
▲Prompt | This is a small greenhouse in the Amorepacific office building. There are ferns,
camellias, and pine trees. A structure with a delicate grid, a cool sense of openness,
and a white, bright atmosphere.
▲ Prompt | This is a small greenhouse in the Amorepacific office building. There are ferns,
camellias, and pine trees. A structure with a delicate grid, a cool sense of openness,
and a white, bright atmosphere.
