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Creating long-take pop-up VMD content with AI

AMOREPACIFIC Sep 01, 2024
Summary
We utilized generative AI to create VMD content for the Longtake pop-up store. In this project, AI was applied in two main areas: idea planning and cost reduction. At the Ananti Eternal Journey pop-up, which reinterprets the brand’s identity of forest and scent within a bookstore setting, we explored AI-driven experiential ideas to express this new spatial experience. Additionally, AI was used in the production of scent-based bookmarks and fragrance ingredient videos, significantly reducing both production time and costs for filming and VMD creation.
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Background & Process
The Ananti Eternal Journey pop-up took place inside a bookstore, presenting a unique opportunity to connect the brand’s forest-inspired identity with a scent-centered experience. Using ChatGPT and Perplexity, we developed ideas for book curation and designed AI-generated bookmarks—which doubled as scent testers—through Stable Diffusion and Photoshop AI.
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Chat GPT
Used to set the overall planning direction and generate creative ideas. While it provided diverse suggestions, factual accuracy for specific book recommendations was limited.
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Perplexity
Supplemented this by delivering accurate, source-based book data, interviews, and excerpts, allowing for practical real-world use.
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Stable Diffusion & Photoshop AI
Used to generate images for the scent bookmarks. Natural mood-based visuals like forests and wood textures were easy to create, while specific botanical ingredients required additional accuracy checks.
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Output
Final AI-generated bookmark designs were printed with ingredient names and used on-site as scent test materials. Visitors could spray and experience fragrances directly, alongside curated content from Kinfolk Garden, creating a sensory storytelling experience.
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▲ Final Selected Bookmark Design
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▲ Ananti Longtake Perfume Pop-Up Experience Zone
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Background & Process
For the upcoming Hair Oil AD pop-up, we produced AI-generated ingredient introduction videos. Because the pop-up’s spatial layout prioritized product display over raw ingredient exposure, we created AI-based videos to visualize the concept of “scent you can see” within limited space and budget. Tools Used: ChatGPT, Midjourney, Magnific, Photoshop AI, Hailuo, Mix Audio
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Chat GPT
Assisted in building a mood board and video structure, refining the fragrance descriptions for subtitle integration.
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Midjourney
Generated realistic visuals of raw ingredients (e.g., sandalwood, black tea, fig) with controlled tone consistency. Prompts like “morning sunlight” for Sandalwood and “evening light, autumn” for Black Tea & Fig ensured mood coherence.
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Photoshop AI
Used to synthesize product visuals, handling fine compositional adjustments when blending was insufficient in Midjourney.
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Magnific
Applied to upscale and refine image resolution.
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Hailuo
Generated motion videos from still images using concise prompts and intensity adjustments to achieve natural motion.
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Mix Audio
Produced custom AI-generated background music to match each scent’s mood — “majestic forest sunlight” for Sandalwood and “cheerful autumn sweetness” for Black Tea & Fig.
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Premiere pro
Final assembly and editing were completed in Premiere Pro for smoother storytelling flow.
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Output
Two 1-minute square-format videos introducing Longtake’s two scents were produced for flexible use across digital screens and in-store displays. Each video follows a consistent narrative flow — beginning with the overall scent mood, then sequentially presenting the Top Note, Middle Note, and Base Note ingredients.
Sandal Wood
A woody musk scent reminiscent of
walking through a deep forest
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Black tea & Fig
A deep yet soft woody floral scent
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