This project utilized AI language modeling to reinterpret Mamonde’s existing visuals into AI-compatible language,
and derived optimized keywords to establish Mamonde’s visual strategy and imagery.
and derived optimized keywords to establish Mamonde’s visual strategy and imagery.
Project Goal
Part. 1
Language Modeling
AI-Optimized Terms
Midjourney (/describe)
Concept Expansion
Chat gpt
Part. 2
Generative AI
Next-Gen Visuals
Midjourney (/imagine)
Adobe Firefly
Krea
Flux
+ Eleven Labs
Part 1. Language Modeling
First, we utilized Midjourney’s language modeling feature to analyze Mamonde’s existing brand visual assets.
Through this process, we derived AI-valid keywords and tested their feasibility as prompt elements.
Using Midjourney’s Describe function, we analyzed Mamonde’s assets, extracted commonly applied wording, and categorized them into six dimensions — Shape, Lighting, Quality, Effect, Style, and Angle.
Based on these insights, we constructed prompts and verified their actual performance within the AI environment.
Part 1. Language Modeling
Hyper Blend
Concept Expansion
Two distinct elements collide,
transcending their boundaries to emit an extraordinary synergy.
A new entity is born,
its energy breaking through every limit.
The concept of “Hyper Flora” is visualized through the fusion of two contrasting colors. The first color embodies the purity and organic vitality of nature, while the second represents scientific precision and innovation. When they meet, they don’t simply blend— they amplify each other’s essence, creating a powerful, transcendent interaction.
This union of colors visualizes the fusion of two opposing worlds — nature and technology. Their blend, maintaining individuality while giving birth to new vitality, symbolizes the infinite possibilities that arise when contrasts unite.
The interaction of color conveys continuous, fluid transformation, evolving into ever-new forms, much like the endless expansion of innovative ideas.
Key Points to Emphasize:
The concept of “Hyper Flora” is visualized through the fusion of two contrasting colors. The first color embodies the purity and organic vitality of nature, while the second represents scientific precision and innovation. When they meet, they don’t simply blend— they amplify each other’s essence, creating a powerful, transcendent interaction.
This union of colors visualizes the fusion of two opposing worlds — nature and technology. Their blend, maintaining individuality while giving birth to new vitality, symbolizes the infinite possibilities that arise when contrasts unite.
The interaction of color conveys continuous, fluid transformation, evolving into ever-new forms, much like the endless expansion of innovative ideas.
Key Points to Emphasize:
Dual Forces — Nature and science; organic energy and technical precision
Amplification — Mutual enhancement, creating new energy beyond balance
Transformation — Blending as a process of creation and evolution
Limitless Potential — Boundless possibility, expansion, and rebirth
Dynamic Interaction — A living dialogue of change and innovation
Amplification — Mutual enhancement, creating new energy beyond balance
Transformation — Blending as a process of creation and evolution
Limitless Potential — Boundless possibility, expansion, and rebirth
Dynamic Interaction — A living dialogue of change and innovation
In the next stage, we trained Mamonde’s brand story, concept, and keywords within an AI environment to explore a new direction for the brand’s visual strategy.
As a designer, my main focus was the concept and visual presentation of the newly introduced marbling pattern, through which we were able to derive meaningful wording and insights.
Among the concept narratives proposed by AI, we found inspiration in the sentence: “To visually express the process of two opposing worlds merging, it shows continuous and dynamic changes through strong interaction.” From this, we established “Dynamic Interaction” as a key creative direction and developed it further.
Among the concept narratives proposed by AI, we found inspiration in the sentence: “To visually express the process of two opposing worlds merging, it shows continuous and dynamic changes through strong interaction.” From this, we established “Dynamic Interaction” as a key creative direction and developed it further.
Mamonde’s Hyperflora technology, where Floral and Boosting ingredients converge to create a new synergy, was defined as “Hyperblend.”
It symbolizes the union of two colors and the multidimensional energy generated in their fusion— the interaction between Floral,
representing nature’s purity and organic vitality, and Boosting, symbolizing scientific precision and innovation.
Based on this narrative, we developed a visual strategy that embodies powerful interaction and dynamic interplay between the two elements.”
Based on this narrative, we developed a visual strategy that embodies powerful interaction and dynamic interplay between the two elements.”
Part 2. Generative AI
Building upon the wording derived from the earlier study on language modeling technology, we conducted visual generation tests using generative AI.
We first created two component cuts and experimented with fusing them through Midjourney’s Blend function and Runway.
Although the fusion process produced rather unpredictable and random results, these outcomes offered unexpected inspiration.
In particular, the marbling images resembling flower veins and stamens were found to align well with the brand’s visual direction.
Summary
Through this expedition, we utilized AI language modeling to reinterpret Mamonde’s existing visuals into AI-readable language, derived
optimized keywords that function effectively within AI environments, and developed a new visual strategy and image generation process for Mamonde based on these insights.
AI-Optimized Terms
Concept Expansion
VISUAL STRATEGY
Dynamic
Interaction
Interaction
Next-Gen Visuals
Final Output
We created raw material cuts using generative AI to highlight Mamonde’s Hyperflora technology.
As the technology originates from the essence of natural flowers, we introduced subtle movement to infuse vitality and a sense of living energy into the visuals.
Flora to Marbling: This visual expresses Mamonde’s distinctive marbling pattern, inspired by the delicate structure of flower petals.
It captures a dynamic interaction where petals and marbling continuously and organically intertwine, symbolizing the fusion of nature and innovation.
Hyperblend
- Amorepacific Creatives
- Visual
- 민채현, 채승원
