Mise-en-Scène Perfect Serum Bespoke
Summary
Perfect Serum Bespoke is a customized hair serum completed by each individual selecting a fragrance that suits their hair type and personal preference.
Mise-en-Scène Perfect Serum Bespoke is designed so that the customized result can be intuitively recognized through a unique blending graphic, combining five different base colors for each hair concern with the moods of nine fragrances. The design visualizes the process of combining the base and fragrance selected by the individual through color, allowing each resulting combination to be perceived as a new design of its own.
Completed through a total of 45 color combinations, Perfect Serum Bespoke is beautiful on its own, and creates an even more attractive visual when multiple products are placed together. Through this, the experience moves beyond simply selecting options, forming a comprehensive design system and expanding into a customized experience with collectible value that strengthens brand immersion.
Mise-en-Scène Perfect Serum Bespoke is designed so that the customized result can be intuitively recognized through a unique blending graphic, combining five different base colors for each hair concern with the moods of nine fragrances. The design visualizes the process of combining the base and fragrance selected by the individual through color, allowing each resulting combination to be perceived as a new design of its own.
Completed through a total of 45 color combinations, Perfect Serum Bespoke is beautiful on its own, and creates an even more attractive visual when multiple products are placed together. Through this, the experience moves beyond simply selecting options, forming a comprehensive design system and expanding into a customized experience with collectible value that strengthens brand immersion.
Background
Launched in 2002, Amorepacific’s Mise-en-Scène is a hair care brand that pursues free self-expression through distinctive hairstyles.
Perfect Serum, which sells more than one billion units annually, consists of five lineups designed to address a range of hair concerns.
Introduced in response to personalized beauty needs, Mise-en-Scène Perfect Serum Bespoke is an expanded model that transforms the existing product line into a customized service, encouraging repurchase and building a virtuous cycle for the brand.
Perfect Serum, which sells more than one billion units annually, consists of five lineups designed to address a range of hair concerns.
Introduced in response to personalized beauty needs, Mise-en-Scène Perfect Serum Bespoke is an expanded model that transforms the existing product line into a customized service, encouraging repurchase and building a virtuous cycle for the brand.
Service Journey
Through a self-diagnosis-based questionnaire, the service precisely identifies each customer’s hair condition and preferences.
Based on this, once the recommended serum texture and fragrance are selected, the product is immediately manufactured in-store through a dedicated system.
By integrating personalization, real-time manufacturing, and experiential retail, the service proposes a new way of interacting with hair care products.
Based on this, once the recommended serum texture and fragrance are selected, the product is immediately manufactured in-store through a dedicated system.
By integrating personalization, real-time manufacturing, and experiential retail, the service proposes a new way of interacting with hair care products.
Service Mechanism
Based on self-diagnosis, the service analyzes
hair type, damage level, and styling needs to
recommend the optimal serum texture.
hair type, damage level, and styling needs to
recommend the optimal serum texture.
Customers can directly experience and select from
nine fragrance options inspired by ingredients,
including citrus, green, floral, and woody notes.
nine fragrance options inspired by ingredients,
including citrus, green, floral, and woody notes.
Based on self-diagnosis, the service analyzes hair type, damage level, and
styling needs to recommend the optimal serum texture.
styling needs to recommend the optimal serum texture.
Customers can directly experience and select from
nine fragrance options inspired by ingredients, including
citrus, green, floral, and woody notes.
nine fragrance options inspired by ingredients, including
citrus, green, floral, and woody notes.
1. On-Site Production Process
The product is diagnosed and manufactured in real time at the store.
A single standardized container and package are used, while the label is immediately printed and applied in a unified size.
Neutral materials were applied to highlight the label’s color combinations.
2. Fragrance System Design
The customizable label system maintains the form of the existing product while strengthening continuity with the core line through variation and encouraging repurchase.
The customer’s initials and blending graphic form a personalized package identity, creating collectible value individually and a complete visual composition collectively.
Modular Label System
The customizable label system maintains the form of the existing product while strengthening continuity with the core line through variation and encouraging repurchase.
The customer’s initials and blending graphic form a personalized package identity, creating collectible value individually and a complete visual composition collectively.
Service Experience
The self-diagnosis interface, through which customers complete the questionnaire themselves on-site,
extends this into a personalized collectible experience through a consistent visual language.
All products, packaging, and services are completed immediately in-store, and the product is handed directly to the customer after packaging.
extends this into a personalized collectible experience through a consistent visual language.
All products, packaging, and services are completed immediately in-store, and the product is handed directly to the customer after packaging.
01.
An intuitive and refined service report
that supports self-diagnosis
that supports self-diagnosis
02.
A personalized blending graphic label
selected and produced on-site
selected and produced on-site
03.
A package label that clearly communicates
preferences, selections, and product information
preferences, selections, and product information
04.
A package bag that completes the bespoke experience
with a consistent tone and mood
with a consistent tone and mood
-
01.An intuitive and refined service report
that supports self-diagnosis
-
02.A personalized blending graphic label
selected and produced on-site
-
03.A package label that clearly communicates
preferences, selections, and product informati
-
04.A package bag that completes the bespoke experience
with a consistent tone and mood
Images provided by the Restore Business Team
- Amorepacific Creatives
- Design Direction
- Baek Inwoo
- Product Design
- Kang Minhee, Park Sohee
- BM
- Yoo Inhoon
- Business Development
- Ahn Jiyeon
- Photography
- Studio 13
