1978 Quenam
Archive
Today, men are just as interested in beauty as women. AMOREPACIFIC recognized the importance of men’s cosmetics as early as the 1950s. In 1978, the men’s brand Quenam was launched with the catchphrase “Quenam for the Quenam” (“quenam” meaning a dashing, attractive man), making a significant impact on the industry.
- Amorepacific Creatives
