Summary
LANEIGE introduced its holiday collection in the winter of 2012, reminding customers of the joy and happiness of Christmas they experienced as children. The collection was created in collaboration with the American art collective, “Friends With You.”
The holiday collection was created under the theme of “a surprise gift offering unexpected joy and happiness to urban people weary from their busy daily lives,” evoking warm childhood memories of opening a Christmas gift box filled with excitement. We hope our holiday collection’s packaging, with its colorful patterns and playful characters, provides customers with a delightful and unexpected gift.
