Summary
‘Let’s Fall in Love’ is a HERA makeup collection that captures the romantic and sophisticated color trends of the 2013 Fall/Winter season. Committed to highlighting both the brand and its products, HERA has redesigned its logo into a square shape, oriented in reverse on the packaging, ensuring the logos are clearly visible from the front.
Concept
Mysterious Black and Silver have been chosen as HERA’s brand identity colors to emphasize a chic impression. The harmony between container colors and the logo, which reflects the shade of each makeup product, further highlights the vibrant colors of point makeup, delivering a youthful and stylish brand image. Additionally, a barcode inspired by the Seoul night skyline was designed and applied to the packaging, expressing the origins of the HERA brand.
