Summary
STORY GARDEN is AMOREPACIFIC Corporation’s dedicated storytelling space, centered on three elements: story, space design, and experience. It allows visitors to experience the past and present of AMOREPACIFIC through the founder’s story. The emotionally engaging storylines and spatial design, which embody the essence of beauty without the need for detailed explanations, offer visitors an opportunity to rediscover the meaning of beauty.
Concept
The brand concept of STORY GARDEN is “Seed to Flower.” The growth of the camellia from seed to blossom represents STORY GARDEN as a space where AMOREPACIFIC’s unique beauty philosophy and beliefs, rooted in nature, help the world bloom beautifully.
